BTS' latest collaboration is a purple Oreo inspired by a Korean street snack
After a three-night Stanford Stadium run, the K-pop group is teaming with Oreo on a limited-edition hotteok-flavored cookie.
www.sfchronicle.comHere are the latest updates on BTS and Oreo collaboration.
- BTS and Oreo unveiled a limited-edition cookie inspired by hotteok, the Korean brown-sugar pancake snack. The cookies feature BTS-branded purple wafers and a hotteok-inspired brown-sugar filling, with a global launch slated for June 1 online and June 8 in stores in many markets.[2][4][5]
- Mondelēz, the Oreo parent company, described the cookies as a way to share BTS’s Korean roots with fans, marking Oreo’s first purple wafers in a collaboration.[2]
- The collaboration is positioned as a limited-time global campaign spanning 80+ markets, with presales beginning June 1 and retail availability from June 8, 2026, according to multiple outlets.[6][7]
- Coverage highlights BTS’s return from military service and the prominence of this partnership as a major, high-visibility global project in the brand’s repertoire.[3][5]
Illustration (concept): a purple Oreo cookie embossed with BTS-themed designs alongside a brown-sugar hotteok depiction to convey the collaboration’s flavor and visual identity.
If you’d like, I can pull official press materials or set up a quick alert for future updates and exact store availability in Marseille or nearby retailers. Some sources you can check for the official statements and rollout details include: People, E! Online, Allkpop, and the Oreo press release pages cited above.[4][7][3][2]