Here are the latest publicly available updates on Build-A-Bear:
Build-A-Bear announced a new animated series, KABU, with the first notable milestone of over 500,000 views for its YouTube debut in early 2026, as Toy Fair 2026 kicked off in New York City [Press Room: Build-A-Bear 2026 press release] [Press Room: UK site 2026 press release]. This indicates a renewed focus on digital content as part of their broader brand strategy [Press Room: 2026 KABU milestone] [Press Room: KABU debut details].
In 2025–2026, Build-A-Bear continued to expand its media and partnerships, including plans tied to new animated content and potential cross-promotions, with references to a December 2025 launch of the KABU series and related momentum going into 2026 [Press Room: KABU December 2025 launch] [Franchise and media coverage: 2026 press highlights]. Additionally, Build-A-Bear has highlighted charitable efforts and disaster-relief support in past years, underscoring ongoing community engagement alongside growth initiatives [Press Room: disaster relief donation, 2025].
The company has also pursued corporate and financial momentum, including expanding its global retail footprint and reporting on strong quarterly performance in late 2024, signaling continued investment in international growth and the experiential retail model [Form 8-K: 2024 Q3 performance] [IR press: global expansion initiatives].
If you’d like, I can pull up the most recent headlines from specific regions (US vs UK) or summarize the KABU series details, including episode formats, release dates, and where to watch. I can also provide links to primary sources for each item. Would you like me to focus on press releases, financial filings, or media coverage?
Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street's biggest winners by targeting customers across a broad age range.
www.cnn.comPress Room
www.buildabear.co.ukPress Room
www.buildabear.comThe latest company news for Build-A-Bear Workshop. Browse our collection of press announcements regarding corporate finance, annual reports, franchise expansion, product announcements, and corporate executives and executive boards at Franchising.com.
www.franchising.comBrowse the latest franchise news from Build-A-Bear Workshop.
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markets.ft.com“Our best-ever third-quarter performance brings us one step closer to a fourth consecutive year of record revenues, reflecting the evolution of the business model and the power of the Build-A-Bear brand,” commented Sharon Price John, President and Chief Executive Officer of Build-A-Bear Workshop. “The company continues to prioritize its long-term strategic initiatives, particularly expanding its global retail presence. Since reigniting this initiative, Build-A-
ir.buildabear.com