Coles launched recently a flavourful butter chicken-flavoured roast chicken on Friday, 10 July 2024.
The whole bird comes heat-ready and is coated in a smooth, lightly seasoned butter chicken sauce.
It arrives on shelves in the coming week.
The move follows another retailer’s $10 roast chicken launched earlier this month.
The new item is part of recent food innovations spotted across stores.
Coles aims to pull in shoppers through simple, tasty meals.
It matches the $10 price of the rival product and is set to be sold in all supermarkets.