The late Colonel Sanders keeps on guiding KFC expansion today, with fresh menu items launching in the UK and Canada to measure demand. British diners promptly circulated the viral sandwich online after launch, setting off buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, blending gaming culture with the brand. Back in the US the chain cut a batch of restaurant franchises, including over a dozen Florida closures, shrinking its footprint. Marketing now weaves together online buzz with physical stores to keep younger buyers, tapping into the late founder's recognisable image. The brand runs small changes prior to wider rollouts, holding to a step-by-step playbook across regions.