World Championship to be sponsored by Halo
World Championship to be sponsored by Halo
www.snookerisland.comHalo is back as the World Snooker Championship title sponsor for 2025 and 2026, with Halo expanding its deal to also partner the World Darts Championship in the 2026-27 cycle. The arrangement marks Halo’s return after taking over for Cazoo, and positions Halo as the tournament’s official technology partner, delivering event data and digital content to fans. The latest reports indicate the renewed multi-year deal covers the Crucible event in Sheffield and extends Halo’s presence into darts as well.[1][3]
Key points
- Halo serves as the headline sponsor of the World Snooker Championship, continuing into 2026, with a multi-year extension confirmed in early 2026. This follows Halo’s initial sponsorship of the 2025 event.[3][1]
- Halo also partners with the Professional Darts Corporation for the 2026-27 World Darts Championship, broadening the sponsorship across two major disciplines and aligning event data delivery via Halo’s technology platform.[1][3]
- Previous coverage notes Halo’s aim to avoid gambling-linked sponsors and to leverage IT services and data-driven engagement across fans, with Halo’s other sports partnerships (e.g., McLaren F1, Ipswich Town) cited as context for their brand strategy.[2][8]
Illustration
- Example: Halo’s sponsorship model emphasizes technology-led fan engagement—using data and digital channels to enhance the viewing experience across both snooker and darts, rather than traditional advertising clutter.[3][1]
If you’d like, I can pull up the latest official statements or create a quick summary with dated source links for you.