Latest News About ITV Triumphs with Cross-Platform Success

The Box walked away with the national museum award after its recent run on ITVX. Emmerdale clinched Emmerdale took home a top prize at a different ceremony. Good Morning Britain delivered another series, episode 125 on ITVX, drawing impressive audience numbers. ITV has halted rugby match advertising after sponsors shifted cash into the World Cup. At the very same time, Allwyn signed a deal with ITV Studios to launch Beat The Chasers instant games, adding fresh content to the network’s line-up. These measures highlight ITV’s drive for digital growth and fresh money-making streams.

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