Your ITV Commercial Update
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www.itvmedia.co.ukHere’s the latest on ITVX (ITV X) from public sources:
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ITVX remains ITV’s free streaming platform replacing ITV Hub, offering thousands of hours of content plus exclusive titles, with live channels and a news section integrated into the service. The platform has positioned itself as a central hub for on-demand content, live streams, and regional news.[1][3][4][7]
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ITVX introduced FAST channels (24/7 live streams focused on genres or shows) at launch, expanding over time to include more channels such as World Cup Classics, Love Island, Vera, and other themed options. These FAST channels are designed to complement on-demand content and live streaming of ITV channels.[2]
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The platform has had ongoing developments around news integration, including expanded ITV News coverage on ITVX with regionalized content and a live news rail, plus plans for pop-up news channels during major events in the 2020s.[3][5]
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ITVX has publicly shared milestones and a roadmap over its first years, including plans for regionalized news, new distribution partners, and additional advertising formats to support free streaming.[3]
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- ITVX content landscape: large catalog of on-demand shows and films, plus FAST live channels, plus integrated ITV channels and regional news streams.[1][2][3]
If you’d like, I can pull the very latest newsroom posts or provide a quick bullet-point update from a specific date range (e.g., past week) and cite exact sources. Please tell me which aspect you care about most (new shows, live channels, news coverage, or technical changes).