The Apprentice fans have picked their winner already - Digital Spy
"She's good at what she does and her attitude is just right."
www.digitalspy.comKarishma Vijay, founder of Kishkin, won The Apprentice UK in 2026 and secured Lord Sugar’s £250,000 investment, with plans to push Kishkin into wider retail and global markets. Public coverage highlights her rapid rise from challenges in her early career to becoming a prominent skincare entrepreneur.[1][3]
Key takeaways
- Win and investment: Karishma won the 2026 season, earning £250k and mentorship from Lord Sugar to scale Kishkin.[3]
- Brand ambitions: She aims for Kishkin to be widely available in major retail channels (high-end department stores, airports, and beauty retailers) and to expand product lines beyond initial offerings.[1]
- Public profile: Coverage notes her large social following and media interest around her personal story, resilience, and business growth.[4][1]
What’s happened since the win
- Media appearances and interviews: Karishma has discussed her journey, the pressure of rapid growth, and future plans in various outlets, including podcasts and TV-affiliated pieces.[9][3]
- Market positioning: Kishkin is positioned as a skincare-infused beauty line designed to streamline routines, with a focus on accessibility and aspirational branding as it scales.[7][3]
If you’d like, I can pull a few recent articles with direct quotes or summarize the latest official announcements from Kishkin or Karishma’s team. I can also track for updates on new product launches, partnerships, or retail placements. Would you like me to do that?[3][1]