The Australian arm of Prime, the viral energy drink linked to influencers Logan Paul and KSI, has entered administration. Administrators took control after the business fell into debt of several million dollars. News.com.au, the Herald Sun and 7NEWS reported the move on Friday. The collapse follows a period of financial pressure and unpaid supplier invoices. Employees face uncertainty while the brand’s Australian operations are paused. The administrators will evaluate assets and seek potential buyers, with a report expected within weeks. The process is set to decide the future of the Australian Prime business.