Rams reveal new uniforms, brand refresh ahead of 2026 season
The Los Angeles Rams revealed a uniform and brand refresh on Thursday that is "designed to elevate and modernize the Rams look," the team announced.
www.nfl.comHere are the latest updates on the Rams’ uniforms:
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The Los Angeles Rams unveiled a brand refresh ahead of the 2026 season, introducing a cleaner, more modern look with simplified jersey numbers and updated helmet bumpers. They also added white pants as an option to expand game-day combinations. This refresh marks a move away from gradient elements toward solid finishes.[5][6][9]
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In tandem with the refresh, the team announced two new alternate uniforms to be unveiled later in the summer, signaling a broader rebranding effort beyond the core Royal and White styles.[6][5]
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Other reporting highlighted the removal of several historic elements (e.g., bone-colored uniforms) and the introduction of a 3D bumper logo on helmets, with the overall aim described as elevating and modernizing the Rams look.[3][9][5][6]
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The rollout included engaging fan experiences like AR reveals via Snapchat and in-game previews in Madden NFL, underscoring a multimedia launch strategy for the new identity.[2]
If you want, I can pull the latest official images or summarize the specific color and stripe changes for each current set (Royal, White, Midnight Rivalry) and the two upcoming alternates. I can also provide a quick side-by-side visual guide once you confirm which formats you prefer (image gallery, bullet list, or a small chart).
Citations:
- Rams uniform/brand refresh details and two upcoming alternates[5][6]
- Core design changes (numbers, pants, logo) and helmet updates[9][6]
- Fan-facing reveal and AR/Madden previews[2]