Latest News About St. Andrew’s rebranded stadium with Knighthead

Updated 2026-06-18 11:45

St. Andrew's at Knighthead Park became Knighthead Park in a significant naming rights agreement with Knighthead, announced in January 2024. The training ground was renamed and an adjacent entertainment zone entered development as Knighthead took an ownership stake. The deal provided support to the club foundation and partner developments on club-owned land. Official announcements came from Sport Industry Group and PR Newswire confirming the components. Birmingham City names stadium with large-scale sponsorship deal, marking a major step for the club’s branding.

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Historic Deal Sees St Andrews Renamed - Sport Industry Group

Birmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]

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St Andrew's @ Knighthead Park

Stadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster

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St. Andrew's @ Knighthead Park

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