Swatch and Omega have released a gleaming MoonSwatch priced at CHF 500.
Merely 1,969 units are up for grabs as part of the Mission to the Moon 1969 collection.
The watch features an 18K gold finish and demand has been robust.
A selection process is now in place to choose buyers.
The exclusive series is echoing the 1969 moon landing mission.
Supporters are waiting at retailers, hoping to snag a timepiece.