The action star took graced the World Cup 2026 closing ceremony stage next to Post Malone. The commercial for his film Digger showed Cruise kicking soccer. Industry sources reports Cruise spent multiple days hearing while director Alejandro G. Iñárritu recited the script. Analysts wonder if Digger can outperform Cruise's current lowest-grossing Mission: Impossible film. The spot played during the last game of the event.