Watches of Switzerland's US Sales Increase Despite Tariffs
Watches of Switzerland achieved a 20% rise in US sales despite tariffs introduced this summer. The retailer, based in Leicester, reported group revenue of £845 million for the six months ending October 26, marking a 10% increase at constant currency.
The US market contributed significantly, generating £409 million in revenue during this period.
In August 2025, the Trump administration imposed a 39% tariff on Swiss watch imports, impacting the industry.
"A 39% tariff on Swiss watch imports was imposed by the Trump administration in August 2025."
Despite these challenges, Watches of Switzerland's performance in the US remains strong, demonstrating resilience amid trade tensions.
Author's summary: Watches of Switzerland's US sales rose 20% despite a 39% tariff on Swiss watches, highlighting strong growth amidst trade challenges.
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