MotoGP: Who is Richard Coleman, Future Tech3 Team Manager?
Richard Coleman, relatively unknown to the wider MotoGP audience, is set to take over as team manager of the French Tech3 team in 2026. This marks a significant shift for Tech3 and MotoGP after more than 30 years under Hervé Poncharal's leadership.
Background and Career
Born in 1987, British Richard Coleman has deep roots in motorsport, blending engineering expertise with business strategy. His career began as an apprentice engineer with Mitsubishi in the World Rally Championship (WRC), followed by a technical role at Chevrolet in the World Touring Car Championship (WTCC). This hands-on experience gave him a profound understanding of competition from within.
Entrepreneurship and Management
- Coleman founded Bamboo Engineering, which earned recognition in WTCC.
- He collaborated with various teams in Formula 3, Endurance racing, and GT Asia.
- In 2014, he launched Mayfield Sports Management (MSM), based in Silverstone, focusing on sports management, marketing, and sponsorship.
Under his leadership, MSM negotiated over $150 million in sponsorship deals in motorsports, football, and cycling.
Coleman's background, combining engineering skills and strategic sports management, suggests a new vision inspired partly by four-wheel racing that he will bring to Tech3 and MotoGP.
Author’s Summary
Richard Coleman's blend of engineering and strategic expertise as a motorsport veteran positions him to lead Tech3 into a transformative new era starting in 2026.