People's Postcode Lottery Launches Largest Ever Christmas Campaign
People’s Postcode Lottery returned to the snow-covered streets this Christmas with its biggest multi-channel campaign to date. The festive TV advertisement, directed by Vince Peone and created internally by the lottery, features celebrities Davina McCall, Emma Willis, and Mike Wedderburn spreading holiday cheer while announcing the brand’s largest prize pot of £38.2 million.
Dramatic Stunt and Campaign Highlights
Fred Sirieix makes a memorable appearance by skydiving from the lottery’s iconic red blimp, asking viewers:
“Could your door be the winning one?”
He also reminds the audience to register before the midnight deadline on Sunday, 30 November.
Expanded Media Outreach
- The campaign intensifies during the final weekend before sign-up closes, including hijacking broadcaster continuity segments with voiceovers during popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
- Partnership with Goalhanger Podcasts extends the campaign to the acclaimed The Rest Is podcast series, featuring a takeover week on its four largest shows with branded content and hosts asking listeners, “Is your door in the draw?”
- The campaign also spans radio, out-of-home (OOH), and digital platforms, orchestrated by the7stars alongside the People’s Postcode Lottery’s in-house media team.
Summary
This holiday campaign delivers broad reach and engaging content to boost sign-ups for the People’s Postcode Lottery with a record-breaking prize and celebrity-driven activations.