Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign

Created in-house by People’s Postcode Lottery and directed by Vince Peone through The Gate, the new festive TV ad brings together Davina McCall, Emma Willis, and Mike Wedderburn as they spread holiday joy across snow-covered streets. This marks the brand’s most ambitious multi-channel campaign to date, celebrating a record prize fund of £38.2 million.

Festive Cheer and Big Wins

Adding excitement to the campaign, Fred Sirieix makes a bold entrance with a skydive stunt from the lottery’s recognizable red blimp, urging viewers with the question:

“Could your door be the winning one?”

He reminds everyone to register before midnight on Sunday, 30 November, for a chance to join the winning celebration.

Expanding Presence Across Channels

The campaign builds momentum in the days leading up to the sign‑up deadline. The brand takes over broadcaster continuity segments with themed voiceovers introducing and closing popular ITV and Channel 4 programs like Gogglebox and I’m A Celebrity. Beyond television, People’s Postcode Lottery extends its holiday message by collaborating with Goalhanger Podcasts, reaching fans of the widely followed The Rest Is podcast series.

Author’s Summary

A cheerful and star-studded campaign brings together TV favorites and daring stunts to promote People’s Postcode Lottery’s record £38.2 million Christmas prize draw.

Little Black Book | LBBOnline — 2025-11-04