Starbucks Responds to Rush for Bearista Cold Cups
Starbucks released a 20-ounce holiday tumbler called the Bearista Cold Cup on November 6, causing a rapid sell-out and excitement among customers.
Design and Release Details
The Bearista Cold Cup has a bear shape, a clear body, and a lid with a green straw resembling a Starbucks beanie on the bear’s head. It was unveiled on Instagram on November 5, quickly stirring enthusiasm among fans.
Customer Reactions and Stock Concerns
Many customers reported the cup was sold out almost immediately, with some Starbucks stores reportedly stocking only one or two units. This triggered frustration on social media.
- One Instagram user wrote:
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store.”
- Another added:
“Our local store received ONE. Why are you even marketing this?”
- Some customers also expressed concerns that employees may have purchased cups before regular buyers due to the limited inventory.
Starbucks' Position
In response to the uproar, Starbucks has addressed the issue publicly, acknowledging the overwhelming demand for the Bearista Cold Cups and working to improve availability.
Author's summary: Starbucks' latest Bearista Cold Cup sparked a buying frenzy and social media backlash over limited stock and employee purchases, prompting an official company response.