Roots Names Canadian Icon Seth Rogen as Face of 2025 Holiday Campaign
On November 4, 2025, Roots, the renowned premium outdoor lifestyle brand recognized for its heritage leather, quality sweats, and iconic maple leaf spirit, announced actor, writer, and producer Seth Rogen as the star of its 2025 Holiday campaign.
Heritage Meets Modern Culture
With a legacy spanning more than five decades, Roots continues to blend its rich history with contemporary culture. Choosing Rogen emphasizes the brand's dedication to highlighting talent that reflects humour, authenticity, and Canadian pride.
About the "Anything Roots" Campaign
The campaign, titled Anything Roots, evokes warmth and nostalgia with a retro aesthetic. Seth Rogen plays the Roots Holiday Concierge, tasked with managing a flood of customer calls, offering witty and charming advice for every gift-giving challenge.
- Rogen interacts with a diverse cast including last-minute shoppers and puzzled siblings.
- He delivers humorous and heartfelt guidance infused with Roots’ signature spirit.
“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” says Leslie Golts, Chief Marketing Officer of Roots.
Leslie Golts added, “For over 50 years, we have celebrated people who stay true to themselves and their roots.”
Author’s Summary
Roots partners with Seth Rogen for its 2025 Holiday campaign, blending humour and heritage to celebrate authenticity and Canadian spirit through a nostalgic, heartfelt story.