The unstoppable rise of konbini tourism

The Unstoppable Rise of Konbini Tourism

Japan's convenience stores, known as konbini, have become a popular attraction for travelers due to their wide range of products, services, and unique offerings.

Tour Experience at Tokyo's Konbini

Outside the busy Yoyogi Station, tour guide Ryo Ito meets his groups several times a week to lead tourists through a series of local landmarks. His tours focus on FamilyMart, 7-Eleven, and Lawson—three major convenience store chains that represent everyday life in Tokyo.

Visitors follow Ito as he navigates the narrow, colorful aisles with enthusiasm, sharing insights about each chain’s specialties: Lawson is praised for sweets, 7-Eleven for sandwiches, and FamilyMart for its rice balls.

“When I’m doing this tour, I’m really having fun with the guests. It’s not only about the convenience store, we also can exchange cultures through the convenience store,” Ito said.

Konbini as Cultural Exchange Hubs

These tours offer more than just a shopping trip; they provide a window into Tokyo’s fast-paced daily life and serve as a cultural exchange platform between locals and visitors.

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The Japan Times — 2025-11-03