Government to introduce local content obligation for streaming services with more than 1 million subscribers

Government to Introduce Local Content Obligation for Major Streaming Services

Nearly a year and a half after missing its initial deadline, the Federal Government is set to move forward with new Australian content obligations for major streaming platforms.

New Legislative Requirements

The upcoming legislation will require streaming services with more than one million Australian subscribers to invest at least 10 percent of their total Australian expenditure—or 7.5 percent of their revenue—into locally produced drama, children's, documentary, arts, and educational programs.

Background and Policy Timeline

The move follows almost two and a half years after Arts Minister Tony Burke first announced a July 1, 2024 deadline as part of the National Cultural Policy. That proposal led to extensive consultations involving streamers, free-to-air broadcasters, and industry guilds.

By late 2023, progress seemed promising, with the government seeking industry feedback on two potential models: one based on total revenue and another tied to local expenditure.

Delays and Contributing Factors

Although a Senate committee’s interim report had recommended prioritizing these content quotas, the deadline passed without enforcement. Analysts believe that the Australia-United States Free Trade Agreement (AUSFTA) played a significant role in slowing the process.

Public and Parliamentary Response

Independent MP Zali Steggall presented the Change.org “Save Australian Stories” petition in parliament last week.

This petition reignited public discussion about the importance of supporting homegrown creative industries.

Author’s Summary

The legislation marks a decisive effort by the Australian government to strengthen national storytelling through fairer investment rules for global streaming giants.

IF Magazine — 2025-11-04