Who was the viral

Michael Willis Heard, Creator of Viral "Yes King" Meme, Passes Away

Michael Willis Heard, known for the viral "Yes King" meme, has died. His daughter, Mykel Crumbie, confirmed his passing through a Facebook post featuring throwback photos of them together.

Online Presence and Popularity

Heard, who used the TikTok handle @loveandlighttv, was from Elyria, Ohio. He gained fame for his motivational catchphrases like "Yes King" and "Love Yourself," which became widely associated with him. His Instagram account had over 38,000 followers, and his YouTube channel, carrying the same name, had more than 11,000 subscribers.

Viral Moment and Social Media Impact

Heard rose to viral status after a clip from his video was reuploaded on TikTok. In it, he said "Yes King," and the audio quickly became a popular meme. His Instagram bio described him as a pansexual and polyamorous man.

Advice and Personality

Michael shared advice on relationships, lifestyle, and sexual wellness. Many praised his ability to mix humor with motivation and insightful wisdom.

Personal Reflections

In the 11th episode of the podcast Kingz in Konversation, Heard answered 21 questions with his co-hosts. When asked about his greatest accomplishment, he named his daughter Mykel, who was then 18 and preparing to attend nursing school.

"Michael Willis Heard went by the TikTok handle @loveandlighttv."
"Yes King" and "Love Yourself" became synonymous with his online presence.
"His greatest accomplishment was his daughter, Mykel, who was about to go to nursing school."

Author's Summary: Michael Willis Heard, a motivational TikTok creator known for the "Yes King" meme, inspired many with humor and wisdom before his untimely passing.

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Soap Central Soap Central — 2025-11-10

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