Black Friday loses frenzy as shoppers hunt value across Black November

Black Friday Loses Its Frenzy as Shoppers Focus on Value During "Black November"

Retail trends and consumer behavior

This year, South African shoppers seem less drawn to the one-day excitement of Black Friday and more focused on finding value throughout an extended "Black November" sales period. Retail analysts and store managers report steady but conservative spending patterns, with customers prioritizing essentials and practical items over impulsive shopping sprees.

Grocery and electronics lead the way

Grocery chains and electronics retailers have seen the most consistent consumer interest. Many households are using this period to stock up on discounted essentials—especially food staples and household goods—while also seeking deals on personal tech such as smartphones, TVs, and small appliances.

By contrast, fashion retailers and small, independent businesses are experiencing a slowdown. These sectors depend heavily on discretionary spending, which has been affected by tighter budgets and rising living costs.

Shoppers change strategy

Instead of rushing in-store early on Black Friday, more customers are browsing and buying online over several weeks. Extended sales campaigns starting in early November have shifted the spending rhythm, allowing people to compare prices and avoid crowds.

Retail experts say this trend indicates a shift from impulsive buying toward more deliberate, budget-conscious consumption.

“Consumers are smarter and more cautious now. They’re looking for real value, not just marketing hype,” said a retail analyst commenting on the trend.

Economic pressures reshape spending

Inflation and weak consumer confidence have played major roles in this year’s subdued shopping atmosphere. With limited disposable income, many households are planning their spending carefully and using promotions strategically.

While this change may reduce the chaos and spectacle once associated with Black Friday, it also encourages healthier, more mindful consumption patterns across the market.

Author’s summary: Shoppers in South Africa are turning Black Friday into a month-long hunt for real value, focusing on essentials and strategic purchases rather than impulsive discount chasing.

more

The Citizen The Citizen — 2025-11-28

More News