A frenzy is a state of intense mental agitation or uncontrollable excitement. It describes a condition in which emotions or behavior become heightened and sometimes irrational.
“There's something big businesses love about working their customers into a frenzy of anticipation.”
This example illustrates how the term can describe the heightened emotional response companies aim to evoke in their audience.
Derived from the Late Middle English term combining the Latin phrenēsis (meaning “delirium” or “madness”) and the Greek phrēn (“mind” or “spirit”), the word frenzy has long referred to excessive or uncontrolled states of mind.
Author’s Summary: Frenzy means a wild or intense emotional state marked by agitation, excitement, or irrational enthusiasm.