Bluefront Equity merges firms to launch unified aquaculture feeding software platform

Bluefront Equity merges to form integrated feeding platform

Bluefront Equity has announced the creation of a unified aquaculture software company through the merger of two of its portfolio firms, AquaSoft and Maritech Feeding Systems. The goal is to offer fish farmers an end-to-end digital platform that streamlines feeding management and data analysis.

Combining expertise for better efficiency

By bringing together AquaSoft’s advanced monitoring systems and Maritech’s automation technologies, the new platform aims to improve feeding precision while reducing waste and environmental impact. The integration also seeks to simplify operations for fish farms by centralizing data from multiple systems.

Focus on innovation and sustainability

Managing partner Simen Rokseth of Bluefront Equity noted that this merger marks an important step toward digital transformation in aquaculture. He emphasized that combining complementary technologies accelerates innovation and supports more sustainable fish farming practices.

“Our ambition is to strengthen the digital backbone of aquaculture by merging expertise in software and feeding automation,” said Rokseth.

Expansion plans and industry outlook

The new integrated company plans to expand internationally and collaborate with feed suppliers and technology providers to further develop predictive feeding solutions powered by artificial intelligence. Industry analysts expect this move to set a new standard for data-driven aquaculture management.

Author Summary:
Bluefront Equity merged AquaSoft and Maritech Feeding Systems to create a single digital platform for smarter, sustainable fish feeding and improved operational efficiency in aquaculture.

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SalmonBusiness SalmonBusiness — 2025-11-26

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