The Right Way to Interview Senior Talent, According to the Former CEO of Coach

The Right Way to Interview Senior Talent

According to former CEO of Coach, Lew Frankfort, the leadership team should be "investment-grade", comprising seasoned professionals with diverse experiences.

The goal was to build a collaborative team with domain expertise that complemented the CEO's knowledge and aligned with Coach's culture. Past hiring mistakes motivated the refinement of a more interactive and thorough interviewing process.

Effective senior leadership hiring requires a deep understanding of candidates beyond their resumes.

The result was immersive interviewing, a three-phased technique focused on evaluating both values and capabilities to ensure candidates fit the company culture and possessed the skills needed to thrive.

Author's summary: Immersive interviewing technique for senior talent.

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Harvard Business Review Harvard Business Review — 2025-10-13

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