The Driver and Vehicle Licensing Agency (DVLA) has announced a new partnership with NHS Blood and Transplant to encourage people to become blood donors.
As part of this initiative, individuals applying for a driving licence will be encouraged to register as blood donors, with a link provided in follow-up emails.
Blood donation saves lives
According to NHS Blood and Transplant, more than half of regular blood donors are over 45, highlighting the need for younger donors to secure future blood supplies.
Officials estimate that the message will be seen by millions of people each year.
Author's summary: DVLA and NHSBT partner to boost blood donations.