Patience Pays Off for 10 Ninths Wines in the Sta. Rita Hills
The fashion mogul Michael Mente is ushering the former Hilliard Bruce estate into the future.
Michael Mente, the ecommerce fashion mogul behind the Sta. Rita Hills estate winery 10 Ninths, says:
In my eyes, it symbolizes continual improvement and continual advancement.That’s philosophically how we’re approaching things. We enjoy the wines that we drink now, but we also think that there’s progress to be made. It’s like a forever journey.
Mente is the creative force behind the online clothing sales engines FRWD and Revolve, which went public in 2019 and is now worth more than $1 billion. Two years later, the 45-year-old purchased the former Hilliard Bruce estate, home to a modernist winery and 21 acres of pinot noir and chardonnay vines.
Author summary: Fashion mogul Michael Mente transforms Hilliard Bruce estate.
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