Why Leaders Can't Afford to Stay Offline
Building your personal brand isn’t a vanity exercise, it’s a necessary part of remaining competitive in a context where people have become accustomed to consuming content and have access to information through multiple channels.
In the past, having a successful business required being good at what you did and making sure customers could find you through your website, advertising, or the Yellow Pages. However, in the social media age, that’s no longer enough.
With trust in institutions on the decline and skepticism towards polished corporate messaging on the rise, we’re seeing a shift towards human-first branding.
If you lead a business, your personal values, leadership style, and lived experience are assets.
Author's summary: Leaders must build personal brands to remain competitive.
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