Micro-Dramas: A $7bn Industry in China
Explore the rise of 'Micro-dramas' in China, where 90-minute films are turned into engaging one-minute episodes available online.
The concept involves breaking down 90-minute films into one-minute episodes, with the first few episodes available for free online before viewers have to pay to watch the rest in an app, with costs reaching up to $30 per drama.
A growing number of these micro-dramas are AI-generated videos, gaining significant attention in the TV industry, particularly at the MIPCOM conference.
"The micro-drama market in China pulls in $7bn annually. It's already bigger than their domestic box office,"
as stated by Adrienne Lahens, a former TikTok executive and current head of Infinite Studios, citing the example of Nine-Tail Fox Demon Falls For Me, a fully AI-generated series that gained over 200 million views in just a month.
Author's summary: Micro-dramas are a booming $7bn industry.
- Annual revenue: $7bn
- Viewership: Over 200 million views for some series
- Cost: Up to $30 per drama