DirecTV's New AI Screensaver Ad
Satellite TV provider DirecTV is partnering with Glance to introduce a new "AI-commerce experience" screensaver mode, raising concerns.
This new technology, powered by Google Gemini, delivers dynamically adjustable "AI-powered content and commerce screensavers" to TVs during idle times.
It features an interactive on-screen AI avatar of the user, allowing them to change clothing, furniture, and more, with options to purchase these items.
DirecTV is injecting a dose of AI-generated screensaver technology into your video feed, in a new style of advertisement delivery.
DirecTV's collaboration with Glance brings this system to life, sparking questions about the pervasiveness of AI-powered technology in daily life.
Author's summary: DirecTV partners with Glance for AI screensaver ads.