Scaling Successfully in Fashion
Delegates at the Drapers Inner Circle Summit heard from industry experts, including Clare Arksey, managing director of Alo, Nadine Merabi, founder and creative director of her eponymous brand, Ginny Seymour, CEO of Aligne, and Iestyn Keyes, CEO of Blubolt.
- Clare Arksey, Managing Director, Alo
- Nadine Merabi, Founder and Creative Director, Nadine Merabi
- Ginny Seymour, CEO, Aligne
- Iestyn Keyes, CEO, Blubolt
The panellists discussed key elements driving growth, including:
- Impact of social media
- Brand authenticity
- Optimising the customer journey
- Strategic automation for increased efficiency
The panellists noted the impact of social media and brand authenticity, optimising the customer journey and bolstering efficiencies via strategic automation as elements supercharging growth.
Author's summary: Experts discuss scaling fashion brands successfully.
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