Who Won Fashion Month SS26 on Social Media?
While creative director debuts made headlines, brands tapping into fandoms and cultural crossovers gained real online traction.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands prioritizing talent trends.
Brands of all sizes tapped into the influence of Thai actors, TV stars like Christopher Briney, and Hollywood and K-pop ambassadors to drive global reach and high engagement.
Brands are prioritising the ever-growing influence of Thai actors, of-the-moment TV stars and long-term brand ambassadors from Hollywood and K-pop.
Author's summary: Celebrities drive social engagement in fashion month.