Protection of Celebrity Estates from AI Manipulation
The estates of renowned celebrities such as Jimmy Stewart, Judy Garland, Rosa Parks, and Albert Einstein will be protected against artificial intelligence (AI) manipulation.
Loti AI, a company that utilizes advanced technology to detect deepfakes, has partnered with IP management firm CMG Worldwide to ensure the accurate representation of these estates.
Loti AI will guarantee that the starry estates overseen by CMG Worldwide will be "represented with accuracy, consent and respect."
- CMG Worldwide will gain continuous monitoring, detection, and takedown capabilities to prevent unauthorized reproductions and impersonations of its clients' images and voices across digital platforms.
This agreement comes at a time when AI is putting the entertainment industry on high alert, with platforms like OpenAI's Sora 2 enabling "near-limitless content manipulation," according to Loti AI CEO Luke Arrigoni.
Author's summary: Estates of late celebrities to be protected from AI manipulation.