Frasers Group Expands into Agentic AI Commerce
Frasers Group has expanded into agentic commerce, enabling customers of Sports Direct, Flannels, and Frasers to complete purchases through ChatGPT and Google's Gemini.
By Aoife Morgan
Frasers Group has expanded into agentic commerce, allowing Sports Direct, Flannels and Frasers customers to complete purchases through ChatGPT and Google’s Gemini.
Author's summary: Frasers Group introduces AI commerce.
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