Why Local Relevance is Key to L'oréal's India Growth Strategy
L'oréal Professionnel India is redefining what it means to be a global brand in a local market, with a focus on local relevance.
According to Mathilde Barthelemy-Vigier, General Manager,
L'oréal's global guidelines are not restrictions, but a framework for local innovation.
The brand ensures local relevance by not rolling out every global launch in India, instead focusing on local testing, data-driven decisions, and education-led growth for salon professionals.
The goal is to balance operating as a global company with strict guidelines, while making marketing and product choices that resonate locally.
Author's summary: L'oréal prioritizes local relevance in India growth strategy.