Why Compliance Is Now a Media Strategy
Political advertisers are in an era of fractured policy enforcement and rapidly evolving privacy expectations.
When consultants talk about compliance, it’s usually in reference to finance disclosures and disclaimers. But today, compliance is just as critical in media strategy, especially in the murky middle ground of issue-based advertising.
Whether the topic is immigration, healthcare, labor, or education, platforms and publishers increasingly treat issue ads with the same scrutiny as candidate ads.
For campaigns and causes, that means new barriers — and new opportunities.
One state’s permitted message is another’s prohibited speech.
Demand Side Platforms (DSPs) and inventory partners are making cautious calls, often inconsistently, about what content to allow.
Author's summary: Compliance is critical in media strategy.
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