Inflation's Impact on Nigerian Shoppers
Rising inflation and shrinking disposable income have led to an increase in brand switching among Nigerian shoppers, with a focus on affordability and value.
According to the "NIQ 2025 Consumer Outlook survey" by NielsenIQ, a global data and analytics company, approximately 6 in 10 shoppers have switched brands in the past year due to increased prices.
This shift reflects the growing pressure on household budgets, with many consumers rethinking their purchasing decisions and prioritizing affordability over brand loyalty as inflation erodes their purchasing power.
Many Nigerian consumers are rethinking what they buy, prioritizing affordability and value over brand loyalty as inflation erodes their purchasing power.
Some household essentials have recorded high levels of brand switching, further emphasizing the impact of inflation on consumer behavior.
Author's summary: Inflation drives Nigerian shoppers to switch brands.