Truck Market Brand Consideration Report
According to the Q3 2025 edition of the report by Retain Media, Kenworth and Isuzu remain the most searched truck brands online.
Kenworth tops the rankings with a 21.4% share of search activity, a 0.5% rise from the previous quarter.
Isuzu holds second place with a 15.1% share, recording a 2% relative increase, underscoring its broad reach across medium- and heavy-duty applications.
- Kenworth: 21.4% share of search activity
- Isuzu: 15.1% share of search activity
- Iveco Trucks: 5% relative increase, driven by renewed interest in its European-built line-up
Retain Media tracks how businesses and operators engage with leading Australian truck brands online, based on more than 2.1 million search queries nationwide.
Author's summary: Kenworth and Isuzu lead truck brand searches.