Can You Vibe Target in the Outcomes Era?
In this op-ed, Luc Benyon explores the concept of agentic age and the trade-offs made when exchanging "vibes".
The era of agentic advertising has begun, marked by the launch of Ad Context Protocol, making AI-powered ad trading a paradigm shift.
It may seem contradictory to the "outcomes era", but
"outcomes" are a currency, and AI is a technology – so the two eras can exist simultaneously.
The concept of "vibe coding" emerged, where applications are written intuitively using AI interfaces, and now "Vibe Targeting" is gaining traction in ad tech.
Author's summary: Exploring vibe targeting in advertising.