Bell Media and Environics Analytics Launch Outcomes Measurement
Bell Media, in partnership with Environics Analytics, announced the launch of its new Outcomes Measurement solution for TV campaigns.
This measurement product gives advertisers a clear way to connect ad exposure to real-world outcomes, including sales, leads, and spend.
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital.
By combining Bell’s premium content with Environics Analytics’ expertise, advertisers can now measure the effectiveness of their TV campaigns in a comprehensive and privacy-first way.
Author’s summary: Bell Media launches Outcomes Measurement for TV campaigns.