Leaders of Utah's 2034 Winter Games are in New York City to show support for American athletes competing in the 2026 Winter Games in Milan-Cortina, Italy.
They aim to get an up-close look at the promotion of Team USA and learn from the experience to maximize fan engagement for their own Games.
We have the opportunity to learn. We'll be able to see this done for several Games before ours.
According to Fraser Bullock, president and executive chair of the Organizing Committee, Utah will be looking for ways to improve spectator engagement for the 2034 Games.
Author's summary: Utah's Olympic organizers learn from Team USA.