Mutual Fund Investments in India 2025
India's mutual fund industry has surpassed Rs 75 lakh crore in assets under management (AUM), with 70% of equity fund investments coming through distributors, not direct plans.
According to the Franklin Templeton report, Mutual Fund Industry Dashboard – September 2025, based on AMFI data, a large number of Indian investors rely on the distributor channel for equity funds, while direct investment is more prevalent in other categories.
As of September 2025, the report states that 30% of equity assets are owned by direct plan investors, indicating a significant portion of investments still come through intermediaries.
A large number of Indian investors still rely on the distributor channel when it comes to investing in equity funds.
- 70% of equity fund investments come through distributors.
- 30% of equity assets are owned by direct plan investors.
- Mutual fund industry's AUM has surpassed Rs 75 lakh crore.
Author's summary: India's mutual fund industry grows to Rs 75 lakh crore AUM.
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