Citation Building for Local SEO
Citation building is a crucial strategy for enhancing local search rankings, often overlooked in the world of digital marketing.
Local search visibility is vital for small and medium-sized businesses that rely on attracting nearby customers. When done correctly, citation building for local SEO helps improve your business’s credibility, visibility, and overall online reputation.
What is Citation Building?
Citation building refers to the process of listing your business information across various online directories, websites, and platforms. A citation typically includes your business’s NAP information—Name, Address, and Phone number.
These listings may also feature additional details such as website URL, business hours, photos, and services offered. The goal is to ensure your business information is accurate and consistent wherever it appears online.
Citation building helps improve your business’s credibility, visibility, and overall online reputation.
Author's summary: Citation building enhances local search rankings.
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