Lululemon Joins NFL Roster, Chasing a Comeback Season
The athleisure brand teams up with all 32 football teams as it tries to re-energize its struggling U.S. market.
Lululemon is taking its yoga roots to the gridiron, becoming the latest apparel brand to partner with the National Football League.
The company is rolling out a new collection of apparel and accessories for men and women, featuring signature marks from all 32 teams.
“True NFL fans wear their pride,” said Celeste Burgoyne, president of the Americas and global guest innovation, in the announcement.
Author's summary: Lululemon partners with NFL teams.
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