Shift to Experience-Led Tourism
Travel booking platform Skyscanner has published its 2026 Travel Trends report, highlighting a shift towards experience-led travel driven by personal interests rather than traditional sightseeing.
The report, based on surveys of over 20,000 global respondents and data from Reddit and Penguin UK, identifies several trends relevant to hospitality and visitor experience operators.
- Hotels are increasingly becoming destinations in themselves.
- 61% of Gen Z respondents said they chose travel destinations based solely on accommodation, prioritising design and narrative over proximity to landmarks.
Travel shifts to experience-led tourism, driven by personal interests rather than traditional sightseeing.
Author's summary: Skyscanner report reveals shift to experience-led tourism.
More News
- Apple says US passport digital IDs are coming to Wallet 'soon' | TechCrunch
- Venture capital is not an asset class, says Sequoia's Roelof Botha | TechCrunch
- Venture Capital, Moonshots, and AI: The 2025 Tech Soap Opera
- How Johannesburg residents are protecting their power lines
- Sweden’s still ahead in the preparedness game — and now it means business