Netflix Experiments with Vertical Video
Netflix CTO Elizabeth Stone announced that the company is experimenting with vertical video to explore new content types.
Netflix isn't trying to be TikTok, but rather offer a broader variety of content to consumers.
According to Stone, the goal is to take advantage of the mobile platform without competing directly with apps like TikTok.
- Netflix aims to provide a range of content, including TV shows, movies, games, and more snackable options.
- The company recognizes that consumers have different needs at different times, and wants to cater to those needs.
Author's summary: Netflix experiments with vertical video for new content types.
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