How to Set Up TikTok Shop for Small Businesses Safely

Setting Up TikTok Shop for Small Businesses Safely

To set up a TikTok Shop safely and protect your small business from scams, follow these steps. Think of your TikTok Shop as an extension of your business and prepare accordingly.

Getting Started

Ensure your business is ready for visibility and security. Then, go to the TikTok Shop Seller Center to begin the setup process. Avoid clicking links in ads, texts, or DMs that promise to "fast-track" your approval, as they may be scams.

Security Precautions

Note that

TikTok never asks for passwords or verification codes by message, call, or social media.
Be cautious of individuals claiming to be "TikTok representatives" or "TikTok Support" who contact you outside the official platform, as they are likely scammers.

Next Steps

After submitting your application, TikTok will review your shop within a few days. Once approved, you can start connecting your products to videos and live streams, reaching millions of TikTok users.

Author's summary: Safely set up your TikTok Shop by following these steps.

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Bitdefender Bitdefender — 2025-10-29

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