Elon Musk's Politics and Tesla's Customer Base
Before 2022, Tesla was a leading electric car manufacturer and a favorite among eco-conscious consumers.
However, CEO Elon Musk's extracurricular activities, including buying and transforming Twitter, campaigning with Donald Trump, and leading DOGE, have sparked controversy and potentially driven away customers.
Some longtime Tesla owners found themselves apologizing for his politics.
A new Yale working paper aims to quantify the effect of Musk's activities on Tesla's sales, suggesting that they may have cost the company one million sales.
The impact of Musk's politics on Tesla's sales is also evident in the emergence of bumper stickers on Teslas, reading: "I bought this car before I knew Elon was crazy."
Michael Jordan famously refused to endorse Harvey Gantt for Senate, explaining, "Republicans buy sneakers too."
This phenomenon raises questions about the potential consequences of a CEO's political activities on their company's customer base.
Author's summary: Musk's politics may cost Tesla sales.
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