Want to be rich? Buy carrots.

The Symbolism of Food in Social Status

In today's economy, food has become a symbol of wealth and status. The types of food we eat, or appear to eat, can say a lot about us.

For 20-somethings, assets are no longer the primary indicator of success. Instead, it's about the food we consume and showcase on social media. A $10 matcha or a perfectly staged picture of a bagel can elevate our social status and make us fit in with certain groups.

Flashing a $10 matcha makes you fit in with the performative males who wear wired headphones and read feminist literature.

Social media has become the ultimate platform for food reviews and recommendations, making it easier to find restaurants and showcase our eating habits.

Author's summary: Food is the new status symbol in today's economy.

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The Observer The Observer — 2025-10-30

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